The Super Bowl
The Super Bowl
dun dun dun dun dunn dun duuuhhhn
The big broadcast spot for Ram trucks
Are you a middle aged man who feels like he's lost his drive? Well, buckle up.
This isn't another RX for low T, this is the Ram TRX.



Starring Danny McBride
The script
OPEN ON: DANNY MCBRIDE ON A BLACK SOUNDSTAGE IN A TIGHT WHITE T-SHIRT, SHOWING OFF HIS COMICALLY BUFF BODY
DANNY: Hi, I’m Danny McBride, celebrity and badass. Before that, I was like you…sitting on the remote…wondering if my wife still thought I was attractive.
ZOOM INTO A CLOSE UP ON DANNY
DANNY: Well now, both of our wives think I’m attractive. All thanks to TRX.
HE RIPS THE CURTAIN DOWN TO REVEAL HE’S ACTUALLY OUTSIDE, IN FRONT OF THE TRX
CUT TO: DANNY INSIDE THE TRX, OVERLANDING OVER SERIOUSLY STEEP ROCKS
DANNY: You might’ve heard of an RX for T. This is the RAM TRX.
CUT TO: THE TRX MAKES IT TO THE TOP, AT AN INSANELY GORGEOUS LOOKOUT
DANNY: It’s like becoming the guy you’ve always wanted to be…and making him wish he was you.
SUPERZOOM INTO DANNY AS HE PUTS ON SUNGLASSES
CUT TO: DANNY DOING DONUTS WITH A GORGEOUS MODEL IN THE PASSANGER SEAT. HE PULLS THE CLUTCH TO STOP AND ADDRESSES THE CAMERA SERIOUSLY
DANNY: Sometimes there’s trouble in bed.
DANNY POINTS BEHIND HIM AND THE SHOT GOES WIDE REVEALING CUSTOM HIS AND HERS DIRTBIKES.
DANNY: Not in this one.
CUT TO: DANNY OFF-ROADING PAST COASTAL CLIFFS
DANNY: Your family will see the TRX difference. If not, replace them with a cooler, second family/
CUT WIDE TO: DANNY TOWING A YACHT WITH HIS SECOND FAMILY (WITH A DOG) WAVING FROM INSIDE OF IT
CUT TO: INSIDE THE TRX, DANNY ADDRESSES THE CAMERA BY LOOKING IN THE REARVIEW MIRROR.
DANNY: Legally, I can’t call you a little [bleep] for not having A TRX…
HE TURNS AROUND FULLY AND LOOKS AT THE CAMERA
DANNY: …but someone else might.
EXT. SHOT OF DRIVER’S SIDE WITH DANNY. CUT TO WIDE SHOT OF THE TRX BACKING THE GIANT YACHT INTO THE WATER WITH EASE. A SWORDFISH JUMPS OUT OF THE WATER.
DANNY: RAM TRX with 702 Horsepower. Enough to impress my family—my second family—
and yours.
