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The Super Bowl

The Super Bowl

 dun dun dun dun dunn dun duuuhhhn

The big broadcast spot for Ram trucks

Are you a middle aged man who feels like he's lost his drive? Well, buckle up.
This isn't another RX for low T, this is the Ram TRX. 

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Starring Danny McBride 

The script 

 

OPEN ON: DANNY MCBRIDE ON A BLACK SOUNDSTAGE IN A TIGHT WHITE T-SHIRT, SHOWING OFF HIS COMICALLY BUFF BODY

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DANNY: Hi, I’m Danny McBride, celebrity and badass. Before that, I was like you…sitting on the remote…wondering if my wife still thought I was attractive.

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ZOOM INTO A CLOSE UP ON DANNY

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DANNY: Well now, both of our wives think I’m attractive. All thanks to TRX.

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HE RIPS THE CURTAIN DOWN TO REVEAL HE’S ACTUALLY OUTSIDE, IN FRONT OF THE TRX

CUT TO: DANNY INSIDE THE TRX, OVERLANDING OVER SERIOUSLY STEEP ROCKS 

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DANNY: You might’ve heard of an RX for T. This is the RAM TRX.

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CUT TO: THE TRX MAKES IT TO THE TOP, AT AN INSANELY GORGEOUS LOOKOUT

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DANNY: It’s like becoming the guy you’ve always wanted to be…and making him wish he was you.

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SUPERZOOM INTO DANNY AS HE PUTS ON SUNGLASSES

CUT TO: DANNY DOING DONUTS WITH A GORGEOUS MODEL IN THE PASSANGER SEAT. HE PULLS THE CLUTCH TO STOP AND ADDRESSES THE CAMERA SERIOUSLY 

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DANNY: Sometimes there’s trouble in bed.

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DANNY POINTS BEHIND HIM AND THE SHOT GOES WIDE REVEALING CUSTOM HIS AND HERS DIRTBIKES.

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DANNY: Not in this one. 

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CUT TO: DANNY OFF-ROADING PAST COASTAL CLIFFS

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DANNY: Your family will see the TRX difference. If not, replace them with a cooler, second family/

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CUT WIDE TO: DANNY TOWING A YACHT WITH HIS SECOND FAMILY (WITH A DOG) WAVING FROM INSIDE OF IT

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CUT TO: INSIDE THE TRX, DANNY ADDRESSES THE CAMERA BY LOOKING IN THE REARVIEW MIRROR. 

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DANNY: Legally, I can’t call you a little [bleep] for not having A TRX…

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HE TURNS AROUND FULLY AND LOOKS AT THE CAMERA

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DANNY: …but someone else might.

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 EXT. SHOT OF DRIVER’S SIDE WITH DANNY. CUT TO WIDE SHOT OF THE TRX BACKING THE GIANT YACHT INTO THE WATER WITH EASE. A SWORDFISH JUMPS OUT OF THE WATER. 

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DANNY: RAM TRX with 702 Horsepower. Enough to impress my family—my second family—

and yours.        

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