top of page

BROADCAST

BROADCAST

BROADCAST

The assignment
Create a broadcast spot that establishes the Denali trim level as the pinnacle of GMC luxury. 

 

The animatic

The script: "Denali Experience"

Open on GMC badge on grille and camera pushes into ”GMC world.” 

 

V.O: You don’t need to travel to Alaska to experience Denali 

OPEN ON: MT. DENALI

 

V.O: You can experience Denali in the arid Southwest

YUKON DENALI DRIVING THROUGH THE DESERT. DRIVER ACTIVATES  VENTILATED SEATS. 

  

V.O: Or the base of the Rockies…

SIERRA EV DENALI DRIVES NEXT TO A RIVER-MULTIPRO MIDGATE IS DOWN W/KAYAK.

CAMERA PUSHES THRU GATE TO THE LARGE CENTER SCREEN.

  

V.O: …or even the deep green forests of the Pacific Northwest

SIERRA EV IS PARKED AT A CAMPSITE. A MAN BEGINS TO CHARGE HIS ELECTRIC BIKE 

WITHTHE POWER STATION PRO POWER.

 

V.O: Denali can be experienced heading to your secret fishing spot…

 SIERRA DENALI DRIVES ON A DIRT ROAD THROUGH THE TREES, EMERGING AT A HIDDEN POND.

 

V.O: Or just heading out for the night.

 A GMC TERRAIN DENALI IS DRIVING THROUGH A CITY AT NIGHT, THE LIGHTS ILLUMINATED IN THE BACKGROUND.

  

V.O: Because the Denali lineup is about more than climbing to the highest peak…

ACADIA DENALI DRIVING W/SUNSET VIEW THROUGH THE LARGE, GLASS ROOF.

 DRIVER ENGAGES SUPERCRUISE AND SIPS COFFEE 

  

V.O: …it’s about being at the pinnacle, wherever you drive. 

SIERRA HD DENALI TOWING A MASSIVE TRAILER UP A STEEP INCLINE TO MOUNTAINTOP.

 CUT: 13.5” SCREEN WITH HITCH VIEW ACTIVATED. THE DRIVER QUICKLY TRANSITIONS TO BED VIEW.

V.O:  Denali. The most advanced and luxurious truck and SUV lineup.

 

CUT: PACK SHOT WITH ALL SEVEN DENALIS 

LOGO: GMC. WE ARE PROFESSIONAL GRADE

SOCIAL STUFF

SOCIAL STUFF

bottom of page