BROADCAST
BROADCAST
BROADCAST
The assignment
Create a broadcast spot that establishes the Denali trim level as the pinnacle of GMC luxury.
The animatic
The script: "Denali Experience"
Open on GMC badge on grille and camera pushes into ”GMC world.”
V.O: You don’t need to travel to Alaska to experience Denali
OPEN ON: MT. DENALI
V.O: You can experience Denali in the arid Southwest
YUKON DENALI DRIVING THROUGH THE DESERT. DRIVER ACTIVATES VENTILATED SEATS.
V.O: Or the base of the Rockies…
SIERRA EV DENALI DRIVES NEXT TO A RIVER-MULTIPRO MIDGATE IS DOWN W/KAYAK.
CAMERA PUSHES THRU GATE TO THE LARGE CENTER SCREEN.
V.O: …or even the deep green forests of the Pacific Northwest
SIERRA EV IS PARKED AT A CAMPSITE. A MAN BEGINS TO CHARGE HIS ELECTRIC BIKE
WITHTHE POWER STATION PRO POWER.
V.O: Denali can be experienced heading to your secret fishing spot…
SIERRA DENALI DRIVES ON A DIRT ROAD THROUGH THE TREES, EMERGING AT A HIDDEN POND.
V.O: Or just heading out for the night.
A GMC TERRAIN DENALI IS DRIVING THROUGH A CITY AT NIGHT, THE LIGHTS ILLUMINATED IN THE BACKGROUND.
V.O: Because the Denali lineup is about more than climbing to the highest peak…
ACADIA DENALI DRIVING W/SUNSET VIEW THROUGH THE LARGE, GLASS ROOF.
DRIVER ENGAGES SUPERCRUISE AND SIPS COFFEE
V.O: …it’s about being at the pinnacle, wherever you drive.
SIERRA HD DENALI TOWING A MASSIVE TRAILER UP A STEEP INCLINE TO MOUNTAINTOP.
CUT: 13.5” SCREEN WITH HITCH VIEW ACTIVATED. THE DRIVER QUICKLY TRANSITIONS TO BED VIEW.
V.O: Denali. The most advanced and luxurious truck and SUV lineup.
CUT: PACK SHOT WITH ALL SEVEN DENALIS
LOGO: GMC. WE ARE PROFESSIONAL GRADE
SOCIAL STUFF
SOCIAL STUFF








