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FIAT Topolino Launch
The assignment
Use direct mail and email to announce the newest addition to the world of FIAT—The Topolino.
Direct mail
The Topolino makes every day feel like a vacation, so we created a mailer inspired by vintage postcards.
Our email audience was a bit wider, so we created a playful—yet informative—email to announce and explain the Topolino.
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